eBooks

eBook copywriting services - how they work

Identifying the purpose

This may seem obvious, but before we even speak you need to have a clear idea as to what you want your eBook to achieve.

It's worth considering whether this is the right format for your message. For example, would a series of blogs or a sequence of website landing pages actually be better? However, if your eBook requires the coherence and impact of a single publication, or if it's primarily a lead magnet, then the eBook route could be the best choice and a good return on your investment.

The initial discussion

Here I’ll want to find out as much as possible about you and your business. I’ll ask about your competitors and we’ll need to discuss and agree the content of your eBook. I'll need to be clear about the required outcome and this will inform how I approach developing the content.

Amongst other things, I’ll need to know

• your audience(s)
• what you're offering
• the benefits of your products or services and
• how the ebook is to be organised.

I’ll make no apology for being a little pushy if I think anything lacks clarity!

We’ll discuss likely prices and timescales.

The proposal

From our early discussion I’ll create a proposal which sets out in detail what I understand the commission to be, how long it will take and how much it will cost.

Research, Writing and Delivery

Once the commission details are agreed, I’ll set too on the the research for content and SEO, before settling down to write.

I’ll deliver the first draft on or before the date agreed. My price includes that first draft and up to two rounds of revisions if required.

Publication & Distribution

Your eBook is ready to share! I'll check in from time to time to see how it fares, especially if you are planning a sequence built on the first one we produce.

Like to find out more?

Do get in touch, and also have a look at my page of Frequently asked Questions.