The human written word has never been more
valuable.
I can help you create authentic copy and content that
- shares your passion, and connects with your audience
- captures complex ideas in clear language
- informs & persuades, and
- isn't written by AI.
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Freelance Copywriter, Surrey.
I'm a freelance copywriter and editor based in Surrey, not far outside London. I have clients throughout the UK and in Europe. So if you want a solid partnership with someone locally, regionally or nationally, I can help.
I especially enjoy those 'difficult' commissions which seem tricky or unglamorous, and where real thought is required to turn them into something engaging and persuasive - words that get your audience to choose you.
Industries in which I specialise include the Care Sector, Property & Construction, and Textile Manufacturing. But that's not all - for more detail, explore my services and have a look at my FAQs.
Yes, but what about AI?
Artificial Intelligence (AI) is a powerful tool and, for research, sometimes I use Large Language Models (LLMs). Even after carefuI prompting and re-tasking, I evaluate everything the AI says and I check every source it quotes. Occassionally, I might use LLMs to create rough drafts, although this is a way of playing with ideas and not about creating a near client-ready draft.
Crucially, I am transparent as to whether I have used AI and in what way. My clients will always know how I am managing their commission.
You can learn more about how and why I do or frequently do not use AI by going to my FAQs.
I worked alongside Declan on a project for a mutual client and it was a pleasure; super quick turn around times, always on hand to answer any questions, as well as make suggestions to improve website usability and journey. Highly recommend! Jessica at spokesdigital
A friendly and reliable service
I'll listen carefully to what you need and act upon it.
Powerful Research
and the ability to reduce it down to the essentials.
Focus
Eyes on the detail, without losing sight of the whole.
On-time delivery
I manage my diary carefully and don't overbook.
Shaping your content and tone of voice
for maximum impact
Copywriting is about the right words in the right place, for a purpose - but there's more to it than that...
Crystal clear communication
Good copy requires flair for the written word and clarity of thought. I'll bring you both. Your new copy will be engaging and persuasive, and address your audience on their terms with your authority.
An eye for SEO, AEO, and GEO
The shifting sands of Search Optimsation pervade websites and everything else online. I keep up to date with developments and apply them as appropriate, giving your material the best future.
A love of challenge
I take pride in finding exactly the right words for the job. I get stuck into projects where other writers might hesitate; I love the buzz of helping clients frame complex offerings in clear persuasive language.
Declan is a versatile copywriter with extensive business expertise. Working with him is a learning experience
and a complete privilege.
BRIDCON Business and Management Consulting
The right words in the right place
Choose from fresh copy for websites, web content (blogs, case studies, articles), and longer ghost writing projects including autobiographies and fiction.
Your writing, fine-tuned for maximum impact
A range of editorial services including Proofreading, Copy Editing, Line Editing, and Developmental Editing.
I specialise in working with long AI generated texts in need of rationalisation and the spark of humanity.
Working with individuals or small groups keen to improve their writing
I can be your writing partner & coach, or simply an accountability buddy - helping you get things done and improve your writing along the way - and equipping you for greater autonomy in the future
